Enhances awareness of our natural surroundings; the regular messages help people to understand and value the importance of nature, to respect the environment and to make it a part of their children's lives. 

Format : billboards, editorials, SMS campaigns, TV and radio slots, posters, flyers, competitions, talks, events.

To harness the power of mass and multi-media through delivering positive messages that emphasise core values that connect all South Africans and to engage in a national conversation on the importance of nature in our lives, and especially in the lives of our children. In so doing we address a key issue of our society: Nature Deficit Disorder.

Kids of Nature involves parents, community leaders, carers, teachers and learners in the conviction that it will influence the way South Africans talk, think and address the issue of NDD in our society.